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Copywriters / UX Writers: Do you have any guidelines that you set forth when going into reviews with stakeholders? Trying to get a group to avoid writing by committee and focus on the message and context rather than the copy.
Thinking of putting a little slide together about it to introduce the experience being reviewed. I'm trying to frame this in classic copywriting terms; around messages vs. copy. Is this too prescriptive or patronizing?pic.twitter.com/WVjy6ALMBE
I don't show any copy until I go through "what." Use bold statements: "we must do this. We must not do this." Make all agree. Explain words are infinite, so, "could be different ≠ should change." When we see the copy, it's the "how." Hold everyone (and the copy) to the "what."
It can also be helpful to start with an introduction about what everyone's jobs are, why they're in the meeting, and who gets to decide copy.
Diverge then converge. Have them all write what they think individually and then group + categorize similar approaches. Make them write just a little longer than feels comfortable.
yeahhh, this isn't a workshop situation. This is essentially a experience review.
Creating the rubric for critique often helps. At @IDEO, we'll ask clients to critique work through a certain lens rather than give general feedback.
Two tools that might be helpful:
1. https://mailchi.mp/ideo/download-the-ideo-lifeline-critique-cards …
2. These exercises from @allisonpress https://www.thecommonskit.com/political-tensions …
If you have many stakeholders one idea is to define the categories they feedback on, so each bit of feedback has to be assigned to brand voice, legal, detriment to CX etc, stops them feeding back on something they just don’t like or ‘I wouldn’t have written it like that’
Absolutely. Do you have any phraseology you like to help define those?
God I don't miss that! I used to do reviews with insanely large groups. Set expectations upfront and be insanely transparent about what you do with feedback. Socialize that process like crazy. Make a diagram! Get exec buy-in. Also, always do it in context with design, obvs.
Do you not do that now? How have you avoided it where you are now? (This isn't our usual work stream — we're providing some post-design copywriting which we don't usually do, and therefore have to take a different tactic to provide our writing rationale)
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