Postmates is offering me $3.99 delivery from "MANCAN Wine in a can" and is it too late to cancel San Francisco? #masculinitysofragilepic.twitter.com/sSyxMAPqe0
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I'm +1 to wine packaging that is lightweight, recyclable, and closer to single-serving. Shame these things are so tied to class & gender.
Yeah, I'm all for canned wine and experimenting with form factors in general, it's just the name.
I guess the branding I can find isn't even otherwise gendered so maybe I'm reading too much into it?
I think it's an awful name. Trying to disentangle how much I blame "real men don't drink wine" vs "real wine drinkers don't use cans".
You'd hope that canned wine branding could just look like regular wine branding and everyone who likes wine could just drink wine?
tbf that's what Underwood did, I believe with some success. And I've seen them on shelves for I think a few years now.
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