Most bad ads are a consequence of a measurement problem. You undercount the cost of the atrocious UX and the damage it does to the brand.
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Replying to @patrickc
People are good -- too good! -- at solving numerical optimization problems. Alongside dollars, we need counterbalancing metrics for ads.
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Replying to @patrickc
It's not just ads, though. So many problems in our products caused by our inability to measure user frustration.
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Replying to @patrickc
I think the biggest systemic improvement we could make to software and products would be to have a general way to measure user frustration.
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Replying to @patrickc
@patrickc@avibryant Was it Wesabe that had an "I'm frustrated" button? /cc@marcprecipice1 reply 1 retweet 1 like -
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Replying to @avibryant
@avibryant@patrickc@marcprecipice That. I've also considered a similar button on an intranet page to measure employee frustration.1 reply 0 retweets 2 likes
@indec @patrickc @marcprecipice as a manager I would love a random, anonymous sample of teammates’ happiness or frustration over time.
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Replying to @avibryant
@avibryant@patrickc@marcprecipice Yeah. Privacy and trust in that privacy is key. Hack Week is coming up....0 replies 1 retweet 1 likeThanks. Twitter will use this to make your timeline better. UndoUndo
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