People put on English accents when they get up on stage. They think they're supposed to have a Shakespearean gravitas.
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Replying to @patrickc
The same happens in business. As soon as someone is communicating on behalf of a company, they assume they should adopt a corporate tone.
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Replying to @patrickc
By and large, the companies with great personas are just the ones that avoid this.
2 replies 4 retweets 33 likes
Replying to @antifuchs
@antifuchs @patrickc Avoiding Gravitas: Why These Ten Companies Have Great Pajamas
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1 retweet
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