.@DanielZarick Comes down to the psychology of price exclusion: it's worse to feel like you can't afford something than if there are 0 left
@fredbenenson interesting that airlines get away with it. Different time/distance scales but otherwise similar.
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@avibryant yeah, and many other industries: lawyers, doctors, etc. Cab rates being fixed always felt egalitarian, which is part of the issue -
@fredbenenson@avibryant I've been interested in reactions to this for a long time. Is in inequity aversion? Or change aversion? -
@johnmyleswhite@fredbenenson@avibryant because charging what you can get vs what something costs with some set markup feels extortive -
@h_mckinstry@fredbenenson@avibryant What do things cost? I think consumers have no idea what almost anything actually costs. -
@johnmyleswhite@fredbenenson@avibryant I think it's an assumption based on typical rates. Cost to driver didn't go up 6x. -
@h_mckinstry@johnmyleswhite@avibryant I think this is where price gauging laws are intended to come in, not sure its appropriate w/ Uber -
@fredbenenson@h_mckinstry@avibryant What we need to do is come up with the right framing so that Uber makes people love surge pricing. -
@johnmyleswhite@h_mckinstry@avibryant you sound like you're at an Uber marketing department meeting - 5 more replies
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