From the "sounds good to a marketer but not to a physicist" department:pic.twitter.com/1DJFmrhA
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@aroetter you proposing to achieve the same effect by cutting the brake fluid cable?
@avibryant I have an affordable and lightweight implementation of brakes that dissipate no kinetic energy. Patent / Startup idea? You in?
@aroetter let's give them some benefit of the doubt: maybe their brakes work by decreasing velocity but increasing mass.
@avibryant ah, the old "hold a shovel out the door and scoop up gravel technique" much maligned, but effective.
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