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  1. prije 1 minutu

    Re products: "We have product providers, literally lining up of every shape and size that want to go ahead and get on the platform." Yet the main product offered is by Lumico. And Prudential is working "diligently" to add simply term life onto the platform.

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  2. Re conversion rates of the 6.5M shoppers: Prudential said it's a "very complex topic" and it very much depends on the product mix. "With the shopper demand we had, but the mismatch with our agent capacity, our conversion was lower than we would expect going forward."

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  3. Prudential claims they had a lot more consumer demand than appointed agents. If you talk to agents on the platform (we did) and if you read reviews, you'll see that agents wait and wait between calls, complaining that they don't get enough leads.

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  4. Either Assurance IQ agents don't know how to seal the deal, or Assurance IQ defines a shopper in a different way than Prudential. Just read our story to see how Assurance IQ gets info of "shoppers"

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  5. Prudential claims they saw 6.5M shoppers across the platform in 4Q. They define a shopper as an individual that has an absolute intention to buy a financial service product and that's willing to share their contact information.

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  6. Prudential expected Assurance IQ to generate $500M last year but it ended to be around $300M.

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  7. "Assurance IQ was acquired in October of 2019 and reported a loss, on an adjusted operating income basis, of $9 million in the current quarter."

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  11. 5. velj

    Good morning. I’m awake.

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    NEW: about to launch pet insurance offering.

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    The 5am club - do you need to be up by 5 or is it enough to have your alarm go off at 5?

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