Why do people cheat? It's not the payoff, it's the social comparison: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2208139 … …RT @lukasneville
my last retweet is hugely significant to anyone using leader boards for gamification @profbohns @lukasneville
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@avantgame could agree more, Jane!Thanks. Twitter will use this to make your timeline better. UndoUndo
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