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Maybe both. Woolworths is significantly outperforming Coles.
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That pendulum always swings back and forth but this time they are all prepping for onslaught of direct and indirect competitors including Amazon
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I wouldn't say that the failure of Masters was necessarily part of a normal pendulum swing. My feeling is that Coles did not clearly distinguish themselves as a brand when they entered the price war... as in, less about competition and more about poor brand management.
End of conversation
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