1/ Understand Why Companies Hire Too many candidates focus on themselves when they interview. That's a mistake. Truth is, companies don't *really* care about you. They care about the value you can create for THEM. Make it about the company and you'll win more job offers.
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2/ Research, Research, Research Start by investing 5+ hours into learning everything you can about the company. Specifically focus on: -Their goals for the next 12 months - Initiatives they're rolling out - Challenges they're facing Here are my favorite research strategies↓
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2a/ Researching Public Companies For public companies: 1. Listen to their earnings calls 2. Read every news + opinion article on SeekingAlpha 3. Comb through their social feeds (including comments) 4. Find keynotes, interviews, and podcasts w/ execs
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2b/ Researching Private Companies For private companies (excluding tips above): 1. Read news articles / company blog posts 2. Watch product reviews / tutorials 3. Analyze customer reviews 4. Survey customers 5. Perform a competitive analysis 6. Speak with current employees
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3/ The Anatomy Of A Great Answer Now we'll be drafting our answers. A great interview answer has 3 parts: 1. An intro that highlights the stakes and creates tension 2. A body that illustrates your process / strategy step-by-step 3. A close that focuses on measurable outcomes
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4/ Draft Answers To "90% Questions" 90% of interviews include the same questions: "Why do you want to work here?" "Tell me about a time when you ___." Write down 10 of these questions, then draft answers for each. Each answer should tie in company goals, challenges, etc.
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5/ Review, Revise, & Rehearse Every day, open the doc with your interview answers. Review each answer. Then revise each answer to make it more concise, value driven, and company focused. Then rehearse each one. Rinse and repeat for 7 days.
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6/ Review, Revise, & Rehearse: The Next Level After a week, shift to video. Record yourself delivering each answer from memory. Watch the recording and analyze: - Your delivery - Your body language - A/V quality Extra credit if you send to friends for feedback!
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7/ Find Company-Specific Questions Here's how: 1. Look up the company on http://Glassdoor.com 2. Click the Interviews tab 3. Scroll through the interview reviews and look for the "Questions" section 4. Add each new question to a spreadsheet Now begin preparing answers.
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8/ Research Your Interviewers Don't know who they are? Ask your recruiter. Then do this: 1. Comb through their LinkedIn profile 2. Google their name 3. Look through their social profiles Try to find points of common ground you can use to build a rapport.
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9/ Create A Pitch Deck Turn your research into a short pitch deck! Highlight problems / opportunities from your research. Back it up with industry data. Then share 2-3 ideas or solutions with an execution plan. Send the deck to your interviewer 12-24 hours ahead of time.
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10/ Start Early! At this point you might be saying, "this is a lot of work!" "How the heck am I supposed to do this in time?" You start early. Don't wait for the interview to get booked. You can start steps 3-6 today! Then add the personalization later.
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11/ Want More Advice Like This? Give me a follow! I share deep dive threads on job searching and careers every week. If you want more detail on my interview preparation process, I break it down in this podcast: https://podcasts.apple.com/us/podcast/the-dream-job-system-podcast/id1542564331?i=1000556148589 … Have a great weekend!
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