Big digital platforms are the kings of kickbacks. They rebate 20-35% of media spend to agencies, writes @markritson in his latest column. A topical look at the digital media supply chain in light of the ACCC inquiry https://www.theaustralian.com.au/business/media/opinion/advertisers-duped-in-this-dark-age-of-kickbacks-for-agencies/news-story/6ef2a8d837d20f01f4d99c435af2841c …pic.twitter.com/nFmKDgPwv0
4:04 PM - 13 May 2018
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