Just because an impression is viewable does not mean that it is viewed. 82 per cent of viewable digital ads are ignored. Mark Ritson digs deep into digital transparency @markritsonhttps://www.theaustralian.com.au/business/media/opinion/media-buyer-accuses-internet-advertisers-of-malpractice-over-viewability/news-story/92625eab520f1f1e790439449db4273f …
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