There is a growing disconnect between how marketers see the world and real consumer behaviour. Mark Ritson's latest: http://www.theaustralian.com.au/business/media/opinion/advertisers-get-it-all-wrong-in-estimates-of-digital-consumption/news-story/f6295bb13826b8ae9ddb1188f4f3a774 …pic.twitter.com/3dUOXyDddy
7:39 PM - 30 Oct 2016
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