Auren Hoffman

@auren

CEO, SafeGraph. fmr CEO of . lover of non-obvious ideas, dinner parties, and email. optimistic pessimist.

San Francisco, CA
Joined November 2006

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  1. Pinned Tweet
    Apr 19

    I just published “SafeGraph Raises $16 Million Series A”

  2. 7 hours ago

    access to data … access to knowledge … access to history … should be made available to all potential innovators

  3. Retweeted
    Jun 8

    "the more easily outraged you are the less I want to deal with you", - thx for the great quote.

  4. Retweeted
    Jun 8

    Pick yourself up off the ground And go make that missing hire

  5. Retweeted
    Jun 8

    Proper amount of passive-aggressive folks on your team: 0

  6. Jun 8

    machine learning engines run on knowledge (the crass world for 'knowledge' is … 'data')

  7. Retweeted
    Jun 8
  8. Jun 8

    If I lived in the UK, I would be honored to be represented by -- one of the best

  9. Jun 7

    future is road pricing. we will see a big shift in pricing all infrastructure which will reduce congestion (and grow inequality)

  10. Retweeted
    Jun 7

    The Future Of Marketing Data: Accuracy Trumps Everything by , SafeGraph

  11. Jun 6

    I really wish I wrote this. Powerful.

  12. Jun 6
  13. Jun 6
  14. Jun 6

    the more you make your old job disappear, the higher value things you can do

  15. Jun 6

    the more you can hand off (to people, process, automation, vendors, etc), the more valuable you are to the company you work for

  16. Jun 5

    the ratio of sq ft to conference rooms in most open offices is out of whack. need way more meeting spaces per person

  17. Jun 4

    Brands really matter. went to a Duran Duran concert and hits are still good 30 years later (at least I think they are)

  18. Retweeted
    Jun 3

    It's not even two types of businesses, just running two businesses lowers chance of success for either.

  19. Jun 3

    Running two types of businesses at once significantly lowers (like 80%) the chance that either business will be successful

  20. Retweeted
    Jun 2

    Formula for startup success: Find large highly fragmented industry w low NPS; vertically integrate a solution to simplify value product.

  21. Jun 1

    It is almost always a bad idea to do something just to get your ticket punched

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