No one WANTS to change. Either you do the work or you don't.
I was just thinking about this yesterday. A business idea sitting in front of everyone. Take picture naked, work out until fit..
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Take another picture. Put before and after on a business card. Add name and number. The opportunity is in front of everyone.
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But like you said, this requires you to change. Relatively speaking, it's mind-blowing considering it's a small investment.
End of conversation
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