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And above all, a strong sense of purpose is really foundational to the whole process. Why make this, and why make it so? For Safari it was speed, and for the iPhone keyboard it was being able to type without thinking.
Anyway, highly recommend reading the book if product development and Apple history is something you love as much as I do. And huge thanks to @kocienda for sharing these stories. It’s rare to hear them from an engineer’s perspective.
I loved that book! As a PM in a large org, it inspired me to look for ways to incorporate more rapid prototyping and demo oriented development — waterfall really is the enemy of great UX.
Welp, I’m sold. Going to check this one out on my next SF library stop.
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