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The great lesson I learned this year is that great products are built through evolution. No data model, UI design, or workflow is perfect on day one (or, ever).
“Creative Selection” by @kocienda drove this point home for me.https://www.amazon.com/Creative-Selection-Inside-Apples-Process/dp/1250194466 …
Ken describes his time at Apple and their product development process, which centered around demos. Every feature and idea was prototyped and demoed, feedback was collected, resulting in another demo. Like natural selection in nature, this was creative selection for products.
The story of how Safari was built hit particularly close to home because I’m in the middle of a new project right now, and am struggling to balance forward progress with trying to “do the right thing”. But you have to cut corners and keep going.
It also reminded me how important close collaboration is for this evolutionary process to work. You can’t have a designer making mocks and sequentially handing them over to an engineer if you want evolution. The two need to be in the trenches, tweaking and fixing together.
And above all, a strong sense of purpose is really foundational to the whole process. Why make this, and why make it so? For Safari it was speed, and for the iPhone keyboard it was being able to type without thinking.
Anyway, highly recommend reading the book if product development and Apple history is something you love as much as I do. And huge thanks to @kocienda for sharing these stories. It’s rare to hear them from an engineer’s perspective.
This book was great. After having read this, I work back from the “ideal demo” every time. The willingness to cut corners to get it to work is still something I still struggle with though.
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