10 interesting things I learned about how Yuga operates from their deck
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Quick disclaimer: I've avoided writing about this because it is a leak.
However, this deck has now spread across dropbox, twitter, reddit.
Anyone that's wanted to see it, has at this point. I won't be linking it, but I did want to break down some things from it
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One other note: anything in this deck is subject to changes... because fuck doing unexpected things.
But also, we already saw it here: the Otherside leak had different characters in the ship (clearly it was pre-punks acquisition)
Without further ado...
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Old cut vs new cut, before and after Punks acquisition
Whoever leaked had the old version 
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1) Community engagement is big for Yuga Labs
After the ApeFest in NYC 2021, it's clear that in-person activations and activities that galvanize the community are important
Yuga Labs understands they're defining a culture.
Not everything needs to have a mathematical ROI
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2) Running a web3 company is cashflow efficient
Without posting their direct financials here, running a (successful) web3 company is very cash friendly - meaning, you don't spend a lot to get a huge return.
Yuga cost of doing business was ~8% of what they earned in 2021
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3) Yuga wants to create *the* metaverse, not a siloed metaverse
this is:
- Decentralized
- Interoperable
- Ownership
- Any NFT/character can play (more on this below)
- Money is real
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4) Any character can play in their metaverse
To allow for any NFT or character to enter their game, Yuga is building Software Development Kits (SDKs) that allows anyone to create their own from an existing NFT collection or brand new collection
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5) Yuga Labs is building games + a marketplace, all powered by ApeCoin
This open, decentralized metaverse is will allow for artists to create in-game skins, clothing (which is a massive market)
Developers can also build minigames
This has HUGE implications... (see #6)
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6) Yuga Labs is building a platform
Much like Apple's App store or Google Play, Yuga Labs is building the architecture to become the platform to build, create, earn, play in the metaverse, all powered by ApeCoin.
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7) The first game built on ApeCoin by Yuga is Otherside (trailer below)
The KYC (somethingisbrewing.xyz) is likely to get access to the upcoming land sale
Each piece of land in Otherside has a 5% chance of containing a Koda
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8) There will be 10K Koda's (the winged creature carrying the ape)
This is the next big NFT drop from Yuga Labs (with the first being BAYC/MAYC)
I would expect much more in the Koda universe from Yuga
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9) Yuga Labs explicitly states it wants to get into streetwear culture
Meaning, the upcoming merch drop will likely be more than just hoodies and shirts... expect something different
Especially with their Chief Creative Officer having worked for Kanye West in the past
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10) Yuga is now 46 employees strong.
They come from companies like: Google, Oculus, Facebook, Twitter, Apple, Microsoft, Nike, and Amex
We're in good hands
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Final thoughts:
First - it's unfortunate that the leak happened because I appreciate the excitement from surprises.
But, the fact that there are leaks and people actually care about them says a lot. They seem to add more fuel and excitement when the announcements actually drop
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Yuga could be the next big tech company that defines a decade.
They're doing everything right while sticking to the decentralized web3 ethos.
Any NFT project can drop an ERC-20 coin, very few have done it right.
Yuga might be the first with ApeCoin
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Also - more cool and awesome writeups on my substack, sign up here.
My post breaking down ApeCoin and it's implications goes live later tonight.
Read it here:
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All about Ape, Part 1 is now up.
Read here:
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Read about the importance of storytelling with NFT projects
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If you can tell a good story, you can capture attention.
Attention drives value. Many NFT projects don't truly understand this.
That's where @10ktf is different.
Let's explore how they've built a strong loyal and inquisitive community, simply by telling a great story.
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Or read about if BAYC is the next Supreme
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it or hate it, @supremenewyork is cool
It's worth $2 billion, celebrities like Kanye wear it, their drops have long line ups, and the resale value is 5-10x
So, how did they get here? and is @BoredApeYC really a "decentralized competitor"? (cc @punk6529)
Let's find out 
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Or, how your psychology changes as you make more money with NFTs
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Or the importance of storytelling in a brand
twitter.com/atareh/status/
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