How does the 70% number reconcile with the supposedly 90+% customer satisfaction touted by management on earning calls?
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Customer satisfaction and intent are both subjective. What people say and what they do are different things. See also the “don’t know yet” figure. Data like this should only be used directionally. The hard data on Apple user base have is attached.pic.twitter.com/WoiuGHSeda
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Apple has 1.3B active devices? Staggering.
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It did in January. Likely to have at least 1.4B now.
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Hey Horace, when it comes to your mobile polls and data, do you ever see Xperia phones mentioned or represented?
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I don’t do original research but maybe ask
@BenBajarin
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Perhaps it should include ‘planning to get another android but don’t care about brand’ as an option...
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This shows that Apple is a brand you buy for reasons beyond "It's a smartphone that does what I need."
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What does it show, then? That's why people around me buy those other brands. It's an Android, it has a decent camera, it's free on contract, etc. Brand isn't super important.
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What it is is ambiguous. Which axis is which?
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I guess we are to infer that don’t know yet is not the brand you currently own.
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Huawei is much higher than I expected
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I should create a smartphone brand called “Don’t Know Yet”
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Inexorably, the dawn breaks. https://wp.me/p9RFcu-Sh3
#iPhoneXs#iPhoneXsMax#iPhoneXRpic.twitter.com/mt4xJo6vM3
Thanks. Twitter will use this to make your timeline better. UndoUndo
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Shouldn't each row sum up to 100%?
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Each column sums to ~100% as a result of small rounding errors. Column is brand currently owned, each row in that column is percentage indicating future purchase by brand, as indicated by row heading. For example, 4% of current iPhone owners plan to buy a Samsung Phone next.
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