Likely, Amazon didn't buy up Goodreads & comiXology to offer new services, but to cross-correlate user info.
Typical RT @ahmed Amazon acquires comiXology http://comixology.tumblr.com/post/82316305607/amazon-com-to-acquire-comixology …
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Same strategy since '98, when Amazon acquired IMDb. It only makes sense for Amazon to now acquire a popular gaming site as well.
End of conversation
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