Google couldn’t decide between two blues, so it tested 41 shades to see which one performs better. http://bit.ly/1bIsO7X
@lakey But what, really, is testable about the difference between a 3, 4, or 5 pixel border? IMO that's...punctilious. @stop @lauramholson
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@emlynaddison
@stop@lauramholson Oh, I totally agree about that. Madness. Intuition and instinct go a long way. Tests should help finesse. -
@lakey @emlynaddison@lauramholson Testing can certainly help validate hypotheses. I cringe when it’s used as a definitive decision maker. -
@stop @emlynaddison As you say, half of the fun in branding and design is taking risks. Testing UX is one thing, aesthetics are different.
End of conversation
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