Ash RustOvjeren akaunt

@AshRust

Pre-seed Investor. Email: ash@sterlingroad.com. B2B, US only. I work w/ founders for min 3 months before investing $150k. More info:

San Francisco, CA
Vrijeme pridruživanja: ožujak 2007.
Rođen/a 10. studenoga

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  1. Prikvačeni tweet
    30. sij

    Setting performance goals is a key part of startup success. Here’s a simple framework to set company goals from idea stage through to ~$150k/year annual run rate: A Simple Framework for Goal Setting

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  2. 31. sij

    This is both racist and dumb. Nigerian Americans are one of America’s most successful groups with ~30% over 25 holding advanced degrees. These blanket polices starve America of the World’s most talented people.

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  3. 29. sij

    It’s almost always better for a startup to ship small releases daily vs larger ones weekly/monthly. 1. You can get more customer feedback. 2. Easier to find & fix bugs. 3. Easier to rollback if the release is bad.

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  4. proslijedio/la je Tweet
    29. sij

    My latest article talks about the steps your business can follow when fundraising for a priced round:

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  5. 28. sij

    Don’t try to force a meeting with an investor. Meetings are milestones but only if they’re real. E.g. If you’re a consumer app, don’t fake being B2B to get an investor meeting. The investor will figure it out quickly, pass almost immediately & you’ll have wasted everyone’s time

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  6. proslijedio/la je Tweet
    24. sij

    Something that I think all founders need to know: How hard it is to build something has nothing to do with what it's worth. Value is based on utility, not effort. Don't work hard on something unless you know what it's value will be when it's done.

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  7. 23. sij

    Never have a banker or advisory service reach out to a VC for you. Investors want to hear from the founders directly. You don’t have to buy access to someone’s network. There are lists online of all types of investors. A lot of investors respond to thoughtful cold emails.

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  8. proslijedio/la je Tweet

    Alexander Hamilton speaks with force and clarity, across the centuries, for our times.

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  9. 22. sij

    Acquisitions are not an easy option if you can’t fundraise. The success rate is incredibly low unless the buyer is desperate for your company. If you have to sell. Expect to speak w/ 50+ potential buyers & for it to be the toughest time of your professional career.

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  10. 21. sij

    Even if you’re not fundraising communicate w/ investors often. 1. Monthly update for existing investors covering metrics, highlights & challenges 2. Monthly/Quarterly update for all potential investors. Same stuff as 1 but removes confidential info & take a more positive tone

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  11. proslijedio/la je Tweet
    21. sij

    Each side must be able to call any witness relevant to the case. Each side must be able to present any evidence relevant to the case. The focus must be on a fair trial, not the political fortunes of the president, Republicans, or Democrats.

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  12. 18. sij

    Big plans for today.

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  13. 16. sij

    Positive unit economics are critical to all businesses but they are 2nd to demand. As a founder, don’t let your desire to be efficient stand in the way of getting live with customers. Proving customer demand informs your strategy & helps you raise $$.

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  14. 15. sij

    Set reasonable goals. Aiming for 10x growth in a month might feel awesome at the beginning but reality will soon hit your motivation. Instead, set goals ~10%/month improvement. This is a goal you can beat, but also still hit if the month starts badly.

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  15. 14. sij

    When your company fails it’s often hard to let go & waiting can put you in a tough financial position, personally. You need at least 90 days to find your next role. You have skills that lots of companies want but desperately needing a job is not a good look for anyone.

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  16. 9. sij

    Current, rough valuation expectations across Seed Fundraising in the Bay Area: $1-3M cap - Friends and Family - $10-250k $3-6M cap - Pre-Seed - $250k-1M $8M-$12M pre-money/cap - Seed - $1-3M $12-$20M pre-money - Mango Seed - $3-5M

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  17. 8. sij

    During seed fundraising investors may ask for financial projections, here’s what I recommend: A) Projections over 2-3 years, broken down by quarter. B) 4-8 rows, maybe breaking down one unusual cost center. C) Be ambitious but don’t predict you’ll be Google within 3 years.

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  18. 7. sij

    Silicon Valley is filled with professional investors, but Angel investors are a better place to start for most. Don’t worry if you don’t have wealthy friends or family. Look for people in your past who have: networks, power or money. They will be glad to hear from you.

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  19. 6. sij

    Google’s monopoly on Search has existed for too long. There’s a credible team with very significant funding addressing this problem. They’re hiring engineers with search experience for both senior and junior positions. If you’re interested to learn more, DM me.

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  20. 19. pro 2019.

    I recommend 3 plans for seed fundraising: Plan A. $250-750k for 9-12 months to hit next milestone & raise again. Use this w /angels, build momentum. Plan B. $1-3M for 18-24 months to reach series A. This is for seed funds. Plan Big VC. $4-6M for 18-24 months to reach series B.

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