Around BfA launch, we had a lot of fun with the faction rivalry, which allowed us to do some pretty amazing activations, including Twitter emojis.
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We also worked with
@matthewmercer , Legendary, and the one and only@terrycrews to have a custom WoW D&D campaign. I legit still use these gifs every day.pic.twitter.com/4RAPR5EjJH1 reply 0 retweets 33 likesShow this thread -
We landed some sweet magazine covers as well. Our PR game was on point for sure: Roberto is really the best there is, and he landed some amazing opportunities.pic.twitter.com/PQvA647QqR
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PR coordinated resources and our small team captured hours of footage to create the epic Wired video that tells the story of World of Warcraft. One of the best things I’ve ever had a chance to help with.https://www.wired.com/story/world-of-warcraft-history/ …
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Snapchat lenses and Spotify playlists were super fun. The team spent hours curating the initial Horde and Alliance playlists. “Burning Down the House” and “The Roof is on Fire” too soon?pic.twitter.com/qF46v8Q8vN
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Shifting gears to community, a lot of effort went into revamping the MVP program. The team was able to bring the MVPs to campus, where they were able to discuss future projects.
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The team also helped players during LFR unlocks through visual boss guides that were shareable on social media.pic.twitter.com/Aomyy3TvxL
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I’m going to stop here, but you get the point. This NA team rocked it hard. There was a ton of collaboration with other teams, but I am very proud of the mark we made on the game. Even if we’re all scattered about, our amazing work speaks for itself.pic.twitter.com/RwQpNT2wFu
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I will miss you all and remember: we’re a family, not a team. Ride or die.pic.twitter.com/fCF2iDigp9
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So much love and support yesterday. This has been the most difficult moment in my professional life, and the kind notes and recognization for my team means everything. I don't deserve you guys <3pic.twitter.com/OhIoYhmbdX
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While we never really got a chance to work together it was always great watching what the NA team was doing from the other side of the pond. Best of luck with whatever is next!
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in
Assoc Project Manager
Former
Very occasional
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