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Assoc Project Manager @Blizzard_Ent EU.
Former @Warcraft CM Aerythlea.
Very occasional @DLPReport/@EveryCharacter_ contributor.
Views my own.
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Facebook is pay to win, and only really worth it if you have $$$$ or are active in developing markets. Discuss?https://twitter.com/perplamps/status/1091426449884672001 …
pic.twitter.com/JvR8zO4QrqWhile the algorithm is definitely hitting the reach on non-paid content hard since the changes last year, I'd still say this very much falls in the "it depends" category.
Depends on content, existing community, strategy, cross-promotion effort. So many things beyond just post and expect reach.
Social media strategists are paid for a reason 
Yes, very much this. 
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