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Arvid Kahl
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@arvidkahl
Using Twitter professionally means instituting a process. A creative process, an editorial process, and a logistical process. Scheduling tweets is great, and you can prepare your content —intentionally and purposefully— ahead of time.
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Arvid Kahl
@arvidkahl
You don't need to come up with Tweet ideas while starting at the "What's happening?" prompt. You can prepare: ideation and execution don't need to happen at the same time. Once you treat them separately, you'll professionalize your audience-building approach.
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Arvid Kahl
@arvidkahl
Blocking people used to scare me. Not anymore. Sometimes, this ultimate act of disconnection is required to improve your overall audience quality. Here is how I use it and when.
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Arvid Kahl
@arvidkahl
Sometimes, less is more. In a world filled with trolls and vitriolic haters, you have to be careful who you allow into your audience. Blocking out the destructive voices works. Critics are great. Trolls are not.
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Arvid Kahl
@arvidkahl
Fake followers —bots, junk, and inactive accounts— are in everyone's follower list. The bigger your audience, the more they can impede your progress. Here is how I find and handle them.
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Arvid Kahl
@arvidkahl
You'll always have a percentage of junk accounts following you. Keeping this number as low as possible is imperative if you want to grow a healthy and engaged audience. Here is what you can do.
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Arvid Kahl
@arvidkahl
Many Twitter beginners think they have nothing to say. That's a self-limiting belief: hundreds, if not thousands of people out there could learn a lot from what you consider banal or uninteresting.
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Arvid Kahl
@arvidkahl
44% of Twitter users have never sent a single tweet. They likely think they have nothing worthwhile to say. But that is a limiting belief. We're all on similar journeys, and we can learn from each other. What seems unimportant to you might be a revelation to others.
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Arvid Kahl
@arvidkahl
Twitter is a relationship engine. If you only use it as a distribution channel, you're missing out on a major aspect of this platform.
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Arvid Kahl
@arvidkahl
If you only use Twitter to "find leads" or "sell product," you're under-leveraging the social network. The true power of Twitter —which eventually WILL turn into sales— is in the relationships you establish. If you focus on people today, they will look at your work. Eventually.
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Arvid Kahl
@arvidkahl
On Twitter, you can be one (or more) of these roles: creator, curator, connector, or commentator. The shape and impact of your content depend on how well you understand your roles.
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Arvid Kahl
@arvidkahl
Audience-building is all about focus. That extends to the "roles" that we play: some are creators, others comment, some curate, and some connect. Being good and consistent at one of these roles will make audience-building much easier. So, which one is YOUR role?
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Arvid Kahl
@arvidkahl
If you try to appeal to everyone, you end up being extremely boring. Find a niche, cater to their specific needs, and expand later. A niche audience will be much easier to build.
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Arvid Kahl
@arvidkahl
Focus is the key to audience-building, no matter if it's focusing on one particular kind of content or being consistent. Focusing on serving the right people —and ONLY those people— is equally essential. Here's what to keep in mind for niche audiences.
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Arvid Kahl
@arvidkahl
This concludes the latest 20 videos. Feel free to retweet the original tweet all the way at the top if you think these videos are valuable. But there is more! 30 more, in fact. Here are both threads for the first two sets of 15 videos.
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Arvid Kahl
@arvidkahl
15 more: - Eventual reciprocity - Giveaways - Growth speed - Time zones - Bio = landing page - don't list accounts - platform risk - stay on topic - don't trick ppl - burning reputation - find "why" - repetition - names - anchor accounts -"growth hacks"
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Arvid Kahl
@arvidkahl
Twitter growth doesn't just happen, it requires discipline and a strong foundation of values. Fortunately, these things can be learned. Over the last month, I've shared 30 bite-sized tips from my authenticity-first course, Find your Following. Here they are for your perusal…
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Arvid Kahl
@arvidkahl
another 15: - engagement - follower funnel - tweeting into the void - 4 kinds of engagement - 80/20 - imposter syndrome - recursion - audience audition - time on Twitter - consistency - scheduling - replies - unfollow - self-promo - time-blocking
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Arvid Kahl
@arvidkahl
Using Twitter professionally is hard, particularly when you're just getting started. Let me break it down into bite-size chunks for you. Over the last two weeks, I recorded 15 short high-impact videos with actionable strategies & tactics that got me to 63k+ followers. 👇Enjoy!
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