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Just posting smart stuff isn't enough. Building relationships takes time and many interactions. Use your own content to foster those connections by relentlessly engaging with those who engage with you.
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Yesterday, I talked about mentioning others — and what to avoid.
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Mentioning people on Twitter is an art form. If you want people to engage with you directly, you'll need to: - give them a stage - present an opportunity for them to shine - be honest and selfless Here's how.
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