I recently added Purchasing Power Parity pricing to all my products. For that, I needed to streamline my landing pages.
And since I'm building in public, why not share the process :D
Behold the final result! Detailed steps below.
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My most recent product is Find your Following, an authenticity-based Twitter course. I wanted that product to be a standalone thing, so I built a -based landing page.
Hand-coded, really.
Made it easier to have full layout control, compared to WordPress.
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And WordPress was what both my books' landing pages were created with before. Zero to Sold was the worst offender: it didn't even have its own domain, it lived on the Bootstrapped Founder blog as a sub-page.
The Embedded Entrepreneur had its own page, as a WordPress instance.
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So I took my Find your Following page as a template and essentially redesigned the components to fit the other products. I kept the order intact for most of the parts.
And I changed the color scheme by switching the theme. That's really all I did.
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The pages all run on . This service has been wonderful for all my hosting.
For analytics, I use .
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For the PPP pricing, I include as a Javascript fragment that shows a banner for people from certain locations.
I probably could have included that in the WordPress pages, but I wanted a barebones page for it to show up on.
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Here's what Zero to Sold looked like before and turned into.
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Same for The Embedded Entrepreneur.
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Once I had the content figured out, I went ahead and optimized images and videos for speed because my WordPress sites —as optimized as they are— are always a bit slow.
And I wanted my landing pages much faster.
Here's the "good enough" performance as it stands now.
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So there we have it. Three similar landing pages. Took me somewhere around 6 hours, altogether.
- Zero to Sold at zerotosold.com
- The Embedded Entrepreneur at embeddedentrepreneur.com
- Find your Following at findyourfollowing.com
Feel free to check them out. 🥰
Replying to
Why not one domain, arvidkahl .com instead of three ? any reason to have individual domain for each book?
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Yes! They are individual properties, distinct products. While I enjoy having my own personal brand, I want my products to be independent (if they need to).
I link to all of them from my main property,
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