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If you only use Twitter to "find leads" or "sell product," you're under-leveraging the social network. The true power of Twitter —which eventually WILL turn into sales— is in the relationships you establish. If you focus on people today, they will look at your work. Eventually.
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Yesterday, I talked about the roles we play when using Twitter professionally.
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Audience-building is all about focus. That extends to the "roles" that we play: some are creators, others comment, some curate, and some connect. Being good and consistent at one of these roles will make audience-building much easier. So, which one is YOUR role?
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And if you think these videos are interesting, please check out my freshly started YouTube channel where I post them every day! Also, please consider retweeting the original tweet if you liked the video.