If folks aren’t already buying what you’re thinking of selling, don’t start that business!
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I’m curious about this. There was clearly momentum in that market (an increasing number of teachers earning a living teaching English). We’ve seen a similar pattern of “paying for things that make you better in your career” in the dev market. Do you think it’s the same here?
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I think so. The crude solutions teachers had gave them problem awareness and solution awareness. We could swoop in with the product at that point, as they saw it as a problem that was worth solving. The fact that they paid came from the actual value provided being high enough.
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