The Art of Gig

@artofgig

The Art of Gig is your source of esoteric insider knowledge on indie consulting. A newsletter by Venkatesh Rao. Subscribe at

Joined May 2019

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  1. 15 Nov 2019

    Gig Economy Trivia #29: In the 1700s, wealthy land-owners kept "garden hermits" or "ornamental hermits" on their property in purpose-built hermitages to provide consulting and entertainment, much like modern fellowship or in-residence gigs.

  2. 14 Nov 2019

    Gig Economy Trivia #28: The term freelancer comes from Walter Scott's Ivanhoe (written in 1820, set in the 12th century) to refer to mercenary knights not sworn to any lord.

  3. 13 Nov 2019

    Gig Economy Trivia #26: Typesetting was an archetypal gig profession in the 19th century, like rideshare driving is today. Typesetters were known for their independence to work as they pleased.

  4. 11 Nov 2019

    Consulting Trivia #24: On Google Trends, McKinsey > BCG, Bain, except around 2012, when Bain has a spike of interest (likely due to Mitt Romney's association with it). But McKinsey appears to have suffered a decline in interest while still staying above the other two.

  5. 8 Nov 2019

    Consulting Trivia #23: Search interest in "consulting" has declined steadily since 2004

  6. 7 Nov 2019

    Consulting Trivia #22: Google Trends reveals "future of work" had a peak of interest around 2004 (the earliest data is available, followed by a decade of lower interest, followed by a 5-year ramp to 2004 levels by 2019. I suspect 2004 peak was about gigwork, 2019 is about AI.

  7. 31 Oct 2019

    Gig Economy Trivia #17: According to this Deloitte's 2019 Human Capital Trends report, the use of "alternative labor" is most common in the IT function, and least common in the supply chain function.

  8. 29 Oct 2019

    Gig Economy Trivia #15: According to research at INSEAD, working in the gig economy has large positive effects on mental health.

  9. 28 Oct 2019

    Gig Economy Trivia #14: According to this McKinsey 2x2 (2016), 30% of indies in US/EU are true free agents, in gig economy out of choice and rely on it for primary income. The other 3 categories are: casual earners, reluctants, and financially strapped

  10. 16 Oct 2019

    Gig Economy Trivia #6: According to Google Trends, the term "gig economy" began taking off as the preferred term around 2015, while "side hustle" began taking off a bit earlier, around 2014.

  11. 7 Oct 2019

    Art of gig readers and made themselves a yak zodiac card deck from Moo! They've promised to report on their divination experiments. I'm working on official merch, but if you're impatient, ping them to copy their unofficial deck

  12. 17 May 2019

    And so it begins

  13. 17 May 2019

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