The Darden empire et al roared into power in the 1970s off of stagnating min wages for tipped employees (it's like $2 an hour)
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Replying to @arthur_affect
Meaning that tacking on the "dining out experience" to various genres of mediocrely mass-produced food was a dirt cheap value add
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Replying to @arthur_affect
One small part of why this model is crashing may be the soaring inequality this helped create means way more Millennials have waited tables
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Replying to @arthur_affect
So we don't see "the dining out experience" as being as cheap bc we are less comfortable tipping like assholes
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Replying to @arthur_affect
(That seems to be an across the board shift in norms too - never met anyone under 35 who thought the tip amt was a judgment call)
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Replying to @arthur_affect
Just like Millennials certainly are poor but even rich ones don't give a shit that getting McDonald's isn't "classy", contra Arnade
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Replying to @arthur_affect
Fwiw think about the fact that the new wave after "casual" was "fast casual" - a dumb name coined bc it sits between McDonald's & Applebee's
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Replying to @arthur_affect
That's what Chipotle is, it's slightly upscale branded food without tipped waitstaff, that's where the Applebee's money is going
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Replying to @arthur_affect
That's what's actually directly killing Applebee's, it happened bc in the '90s the stigma around counter service was fading
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Replying to @arthur_affect
Try explaining to kids that before the 1990s that kind of "upscale" carryout wasn't really a thing
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Or, rather, it was a thing - for hip urban populations - and Chipotle took it mass-market
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Replying to @arthur_affect
(Which is why Applebee's is now stigmatized, it's a relic of the old, unhip suburbs and old ppl who need a waiter to make them feel safe)
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Replying to @arthur_affect
Also worth noting that most of those chains are horrible for vegetarians
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