It's the highest-margin form of food service, IIRC -- both fast food and high-end restaurants have thinner profits per unit
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Or, rather, it was a thing - for hip urban populations - and Chipotle took it mass-market
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(Which is why Applebee's is now stigmatized, it's a relic of the old, unhip suburbs and old ppl who need a waiter to make them feel safe)
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New conversation -
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here in the midwest still have to listen to ppl in the biz talk about how "counter service is going to be the NEXT BIG THING."
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