Tbh "Millennial" caught on bc there was a huge wave of marketing abt how millennials would save the world and shithttps://twitter.com/ellorgast/status/869302477589368832 …
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Replying to @arthur_affect
It was a mix of techno-optimism w the simple fact that millennials constitute an echo boom/generational bulge so they wanted our money
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Replying to @arthur_affect
The "Why aren't millennials buying X?" thing is just a cry of despair that a bunch of plans to save dying industries tanked
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Replying to @arthur_affect
Seriously though the corporate thing for years is "millennials are the new boomers, latch onto them and we're golden"
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Replying to @arthur_affect
They all started saying "millennial" specifically because it's a flattering name
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Replying to @arthur_affect
They honestly hoped we'd keep every dumb thing we grew accustomed to as young adults alive forever like Boomers have
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Replying to @arthur_affect
Sadly that plan failed bc we don't actually have the Boomers' limitless money, so now they're bitter and all hate us
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Replying to @arthur_affect
And Gen Z coming up behind us is smaller *and* poorer and has internalized the idea that you shouldn't pay for things
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Replying to @arthur_affect
So they have no reason to try to be Gen Z's friend or give them a cool nickname
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Like they just lumped what is really a separate cohort into "Young Millennials" bc now "millennial" just means "has no money, ignore"
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