Tbh "Millennial" caught on bc there was a huge wave of marketing abt how millennials would save the world and shithttps://twitter.com/ellorgast/status/869302477589368832 …
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Seriously though the corporate thing for years is "millennials are the new boomers, latch onto them and we're golden"
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They all started saying "millennial" specifically because it's a flattering name
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