It was a mix of techno-optimism w the simple fact that millennials constitute an echo boom/generational bulge so they wanted our money
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The "Why aren't millennials buying X?" thing is just a cry of despair that a bunch of plans to save dying industries tanked
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meanwhile Generation X is completely forgotten about..only remembered when it comes to the best music..
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Gen X being completely forgotten about is kind of our thing.
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Obligatory reply from the "neither Gen X nor Millennial" crowd who rides a weird wave of cynical optimism or optimistic cynicism, depending.
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Generationalism is overwhelmingly about marketing. Also disrupting intergenerational solidarities.
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