Wait their campaign is based on "Sad ppl don't drink Mike's"? That's the exact opposite of the case they should be makinghttps://twitter.com/adweek/status/866696413777993730 …
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Replying to @arthur_affect
Here's my pitch for Mike's Hard Lemonade "Unlike fancy craft beers it's sweetened enough you can chug a whole six-pack in minutes"
1 reply 3 retweets 7 likes -
Replying to @arthur_affect
"Mike's - when you don't care about impressing anyone with your beer snob cred and you just need to fucking pass out after the election"
4 replies 1 retweet 20 likes
"Mike's - I drink it like it's soda so I'm not consciously aware of how drunk I am"
0 replies
1 retweet
15 likes
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