Wait their campaign is based on "Sad ppl don't drink Mike's"? That's the exact opposite of the case they should be makinghttps://twitter.com/adweek/status/866696413777993730 …
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"Mike's - when you don't care about impressing anyone with your beer snob cred and you just need to fucking pass out after the election"
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"Mike's - I drink it like it's soda so I'm not consciously aware of how drunk I am"
End of conversation
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