might succeed if "all press is good press"?
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It's not obvious that it has failed. It'll be a while before Pepsi gets meaningful brand lift measurements, which they won't publish.
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It made many people angry, including us, but it's hard to assess the size of that effect and whether it will hurt the brand.
End of conversation
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That tune was actually an earworm tho. I think it was based off of a pop hit.
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Was actually thinking of that
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Yeah, but Coke had Don Draper.
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