The Chapo Trap House style is absolutely about cliquish "hipness", it's designed to be impenetrable to "normies"https://twitter.com/nberlat/status/842201938859069440 …
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It's an aggressive challenge, it's a way of demanding trust up front - "If you're one of us you'll know what's serious and what isn't"
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Any mass-market media by nature does a certain amount of handholding/placating/reassuring, and CTH's stance is sneering rejection of that
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