Hey guys unless you are a bookstore - and a fairly big one at that - the publisher doesn't even notice your individual buying decisions
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This is what gets me, that we tie ourselves in knots over the desire to "DO SOMETHING" when objectively there's little to be done
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And even worse, then freak out about the potential consequences of the random thing people are doing
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they have to be planned and targeted in a context where you know you have control over a big %age of the buyer base
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