Anyway the attempt to build a hard barrier between "science fiction" and "horror" came from within the SF community, a lot of whom were really ideological and snobbish This was a whole theme of Joseph Campbell's deliberate push to change the genre during his career at Astounding
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Oh god, no. I saw it was studio interference, I had no idea it was a product placement thing. lol
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Though to be fair, it's one of the most prominent and yet organic bits of product placement I've ever seen. Hell, why weren't the red and blue pills branded? One DayQuil, one NyQuil. Seems like a missed opportunity.
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Apparently she gave a talk where she was very proud of having arranged this Got the production a badly-needed injection of several hundred grand by just making the Wachowskis rewrite the script so Morpheus' big speech ends with him literally holding a Duracell coppertop battery
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She believed this to be, like, a gold standard of clever, unobtrusive, and organic product placement and was totally oblivious as to why this script change could've ever upset anybody
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