Obviously the boundaries are fuzzy and you can only speak in average terms But Gen X are mostly the kids the Boomers had when they thought they weren't ready and Millennials are the ones they had when they thought they were It explains the differing damage pretty neatlyhttps://twitter.com/MoreAndAgain/status/1371562542284337157 …
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I would argue you can see this happening again with Gen Z being a numerically tiny generation Marketing isn't my field but my gut feeling is that the "family dollar" matters a lot less than it did when I was a kid
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Because nobody my age even has kids So the companies that are theoretically making stuff for kids are instead chasing the "nostalgia dollar", everything that's supposed to be for kids is also partially targeting weird nerdy adults like me
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I might offer also that the Boom was a *huge* historical anomaly; the birth rates had been declining for years already and then there was this huge uptick. There were a lot of policy- and social reasons for that.
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To put it in perspective birth rates in the 2010s were about what they were in the 1930s.
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This is very interesting, I've never really studied generational theory and really only ever had an extremely vague idea, Thank you again for the informative responses
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