I.e. when you're making anything mainstream like a Marvel movie this is part of your thought process "I want it to have my personal stamp, I want it to seem artistic and get good reviews from critics, but I don't want it to be TOO weird that Aunt Joan from Peoria gets confused"
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So you get a really cool idea while writing or you go down a rabbit hole of raw emotion or you discover something weird that clicks And then you focus group it You go around and ask people "Okay is this TOO weird and TOO different from a normal movie" And you dial it back
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THIS IS GOOD FILMMAKING THIS IS A NECESSARY PART OF THE PROCESS BECAUSE ART IS COMMUNICATION AND A COMMUNICATION THAT IS NOT RECEIVED BY THE AUDIENCE IS OBJECTIVELY A FAILURE But oh man oh man oh man do Film Twitter hipsters DESPISE this
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Now your creativity has been adulterated, cheapened, dumbed down by the suits, diluted into meaninglessness, crushed by the machine, etc etc etc It's WORSE than if you just never had a cool idea at all and made something you yourself thought was genuinely stupid
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"Disney co-opting any genuinely radical art and turning it into fodder for the machine" You can see this rant twenty times a day if you go looking for it and it's so fucking tiresome
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Shaping a cool weird idea so that people will actually see the damn thing and appreciate it is part of art It is an act of generosity and skill It is part of an oppressive capitalist machine as is all other work people do, sure
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But in a hypothetical socialist utopia popularity and accessibility would still be a thing in art and trying to be more popular and get more eyeballs would still be a virtue It's just how people work
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I sometimes look at Adorno's screaming rants about pop culture and jazz and I'm like "What do you actually want, man, what do you imagine your ideal society looking like if it existed, how the fuck would it work"
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After all the dream of the New Soviet Man under communism, wildly unrealistic as it was, was still the dream of a hardworking normie New Soviet Man was shorn of selfish ambition and petty hatred but he still watched cheesy adventure movies with his family
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The idea of an all-hipster society is by definition impossible - hipsters *exist* only in contrast with normies - and the idea of everyone constantly "truly engaging" with "genuinely challenging, subversive art" is ridiculous when you think about it
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A blockbuster marquee advertising how unpopular the blockbuster on it is "Experience the same struggle to be heard from the margins of the discourse as all your family and friends"
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(I get the feeling a lot of these guys seriously dream of a society where the arts are being actively oppressed, where the big cinema has been shut down and there just are no blockbusters and the only movies that exist are "underground passion projects")
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Anyway people who think that editing yourself and accepting notes and "dumbing shit down" is what ruins art need to listen to "Putting It Together" from Sunday in the Park with George again and think about it (Is Sondheim classy enough for you all or what)
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Or, like, every single one of you motherfuckers saw Inside Llewyn Davis and got a huge boner for how
#relatable Oscar Isaac was in that movie right Did you get that the whole Greek tragedy of this character is his misery is *inevitable*, like actually mathematically assuredShow this thread -
"I refuse to change myself to make other people like me, it's beneath me" and "I am unhappy and resentful whenever other people don't like me" Well congrats, prepare to be unhappy and resentful your entire fucking life, for reasons you just clearly stated
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Other people are human beings with their own preferences they are entitled to So either play the music they want to hear if you actually want to make them happy Or play the music you want to hear and make yourself happy and ignore them
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But this toxic loop of chasing other people's approval *and pushing that approval away* - what Hannah Gadsby called "definitionally insane, to despise the one thing you desire most" - is a guarantee of failure Get the fuck over yourself
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End of conversation
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