People are always telling me my angst about aging is rooted in media obsessing over and overvaluing youth, but I have to ask: why do you think media does that? Is it just random? Or is it, maybe, that being young is in fact happier and better and more interesting?
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The idea is to try to get you when your consumption habits are still unformed -- catch people before they've bought a house and "settled down", because afterwards it's much harder to change your habits from what they already are
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The reason for the whole "Millennials Kill..." meme that drove people into a panic is that millennials didn't move into the "next life phase" when they were supposed to so it turned out trying to get us to build loyalty to stuff like fabric softener was a huge waste of time
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