I like the whole way online advertising works where my computer spies on me buying a pair of wireless earbuds and for the next six months will spam me for ads for wireless earbuds, after I have already bought some Exactly the worst possible time to do so
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Replying to @arthur_affect
well that's the thing about advertising, right, nobody has any data on whether it works at all companies' ad budgets aren't rational decisions, they're sacrifices to the ad mysteries
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Replying to @perdricof @arthur_affect
Isn’t that why they put in coupon codes in ads? So they know if ad is effective?
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Replying to @queerthecloset @arthur_affect
the trouble is telling whether the people who use the coupon code / click on the sponsored link were already planning on buying the thing and just used the code for a discount
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Replying to @perdricof @queerthecloset
Yup This is a big issue -- the one thing companies always want to do to maximize profit is price discrimination (have everyone pay as much as they'd be willing and able to pay, like an auction) but customers, of course, are constantly fighting to get around this
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This is the reason why, in the pre-COVID days, they still resorted to the meatspace solution of hiring actual people to stand around on the sidewalk of big cities and hand out physical coupons Because in meatspace you can at least kinda control who gets them
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In cyberspace it is almost impossible to stop ads like Honey from scraping coupon codes and giving them automatically to anyone about to make a purchase Like someone stealing a stack of comedy club coupons and handing it out in front of the venue right before the show
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Turning the coupon from a "promotion" into just lowering the price of the show for everybody
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