It always comes back to "Okay logically there's probably some effect of blasting this stuff at people all the time but the problem is all the data is coming from the people getting paid to tell you you're not wasting your money The principal-agent problem is massive"
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Replying to @arthur_affect @Nymphomachy and
My thesis was a typical college thesis about the idea that these ads are something the professional class felt compelled to create *for their own sake*, as a way of telling a story to themselves about what American values were and what kind of citizens they themselves were
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Replying to @arthur_affect @Nymphomachy and
An industrial-capitalist version of ritual and religion -- whether the ads ever really change anything is almost beside the point, just as the ancients never really did empirical studies if their prayers to the gods actually changed the likelihood of a good harvest
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Replying to @arthur_affect @Nymphomachy and
And that's kind of why I have this attitude about this whole discussion Like if you just fundamentally find it offensive there's pro-military imagery in Captain Marvel then fine, I won't argue with your right to reject it for that reason
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Replying to @arthur_affect @Nymphomachy and
But I'm just not interested in the conversation that "Okay, the Air Force sank resources into it, so as a work of art it's compromised and there's an obvious *real meaning* of the movie that's pro-military and everything else is bullshit" Believe that if you want I guess
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Replying to @arthur_affect @Nymphomachy and
I feel like your point here is very obvious and I don't understand the compulsion to paint you as a lib feminist MCU stan. Unless you think that's the only kind of person who would defend that movie.
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Replying to @uneek35 @Nymphomachy and
The thing is I've come to kind of hate the MCU at this point and I think Captain Marvel would be much better as a standalone movie -- all the MCU stuff harms it As pointed out, the business with Nick Fury's pager slightly undermines the ending just for the sake of continuity
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Replying to @arthur_affect @Nymphomachy and
I don't dislike the MCU yet since it reliably puts out movies above 3 stars. Though, I do think the continuity is starting to become very restricting.
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Replying to @uneek35 @arthur_affect and
Also, admittedly, Captain Marvel is in the bottom of my rankings, but it's the kind of underwhelming movie where I find the defenses of it more interesting than the criticisms.
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Replying to @uneek35 @Nymphomachy and
It's apparently a very polarizing movie! I just wish people wouldn't categorize the reason it's polarizing as "shallow feminism" vs "people who are smart enough to see past shallow tokenism"!
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Lindsay Ellis disliked it a lot, but I don't think it's because she's opposed to "identity politics" or thinks representation issues in movies are bullshit!
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Replying to @arthur_affect @uneek35 and
And I've said -- a bunch of times -- that trying to introspect, I don't think I like Carol because she's a woman Trying to imagine a different version of this movie in my head, I think I'd even admit that if she were a guy I might have a stronger initial positive reaction
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Replying to @arthur_affect @uneek35 and
Because, you know, I'm a guy and I tend to find guys in movies more immediately identifiable "Identity issues" *would* matter, but the important thing to me would be some signal that CM isn't a normative hero, that they're someone who's "not supposed to be there"
1 reply 1 retweet 12 likes - Show replies
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