DARE was an outgrowth of the Ad Council, which has existed for decades (since WWII) as a nonprofit initiative for the ad industry to sell itself to the government as using their powers for good to propagandize people into being better citizens and not just being greedy bastards
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Replying to @arthur_affect @Nymphomachy and
And the evidence that ANY of the Ad Council's campaigns actually WORK (whether or not you approve of the cause in question -- it includes wartime propaganda and military recruitment but also public health campaigns, antiracism ads, etc) has always been very sketchy
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Replying to @arthur_affect @Nymphomachy and
It always comes back to "Okay logically there's probably some effect of blasting this stuff at people all the time but the problem is all the data is coming from the people getting paid to tell you you're not wasting your money The principal-agent problem is massive"
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Replying to @arthur_affect @Nymphomachy and
My thesis was a typical college thesis about the idea that these ads are something the professional class felt compelled to create *for their own sake*, as a way of telling a story to themselves about what American values were and what kind of citizens they themselves were
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Replying to @arthur_affect @Nymphomachy and
An industrial-capitalist version of ritual and religion -- whether the ads ever really change anything is almost beside the point, just as the ancients never really did empirical studies if their prayers to the gods actually changed the likelihood of a good harvest
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Replying to @arthur_affect @Nymphomachy and
And that's kind of why I have this attitude about this whole discussion Like if you just fundamentally find it offensive there's pro-military imagery in Captain Marvel then fine, I won't argue with your right to reject it for that reason
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Replying to @arthur_affect @Nymphomachy and
But I'm just not interested in the conversation that "Okay, the Air Force sank resources into it, so as a work of art it's compromised and there's an obvious *real meaning* of the movie that's pro-military and everything else is bullshit" Believe that if you want I guess
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Replying to @arthur_affect @Nymphomachy and
I feel like your point here is very obvious and I don't understand the compulsion to paint you as a lib feminist MCU stan. Unless you think that's the only kind of person who would defend that movie.
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Replying to @uneek35 @Nymphomachy and
The thing is I've come to kind of hate the MCU at this point and I think Captain Marvel would be much better as a standalone movie -- all the MCU stuff harms it As pointed out, the business with Nick Fury's pager slightly undermines the ending just for the sake of continuity
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Which, if you actually care about the continuity this beat was meant to enable, is something he has never successfully done
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