It always comes back to "Okay logically there's probably some effect of blasting this stuff at people all the time but the problem is all the data is coming from the people getting paid to tell you you're not wasting your money The principal-agent problem is massive"
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Replying to @arthur_affect @Nymphomachy and
My thesis was a typical college thesis about the idea that these ads are something the professional class felt compelled to create *for their own sake*, as a way of telling a story to themselves about what American values were and what kind of citizens they themselves were
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Replying to @arthur_affect @Nymphomachy and
An industrial-capitalist version of ritual and religion -- whether the ads ever really change anything is almost beside the point, just as the ancients never really did empirical studies if their prayers to the gods actually changed the likelihood of a good harvest
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Replying to @arthur_affect @Nymphomachy and
And that's kind of why I have this attitude about this whole discussion Like if you just fundamentally find it offensive there's pro-military imagery in Captain Marvel then fine, I won't argue with your right to reject it for that reason
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Replying to @arthur_affect @Nymphomachy and
But I'm just not interested in the conversation that "Okay, the Air Force sank resources into it, so as a work of art it's compromised and there's an obvious *real meaning* of the movie that's pro-military and everything else is bullshit" Believe that if you want I guess
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Replying to @arthur_affect @Nymphomachy and
Captain Marvel is telling a certain set of stories, and some of the people who put movie into getting the movie made wanted it to just tell a story that "the Air Force is awesome", just like a movie with Beats by Dre headphones in it is trying to get you to buy those headphones
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Replying to @arthur_affect @Nymphomachy and
But that's not all it is, and for many people likely not even the main thing it is Like I personally seriously doubt Captain Marvel materially moved the needle on Air Force recruitment (*especially* because the "Girl Power" backlash swamped all discourse about the movie)
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Replying to @arthur_affect @Nymphomachy and
Like fuck let's just put it like this If the point of trashing Captain Marvel is to try to stop the Air Force from carrying out its sinister agenda by pointing out that shallow Girl Power feminism is bullshit, it worked You succeeded, give yourself a hand, you won
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Replying to @arthur_affect @Nymphomachy and
At least half the population of the country that has any interest in this topic, one that probably disproportionately covers the demographic that would have any interest in joining the military at all, has watched dozens of YouTube videos about why "Captain Marvel is SJW garbage"
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Replying to @arthur_affect @Nymphomachy and
That's fully the become the discourse about the movie as the backlash curdled, that it's a movie for "liberal hypocrites" who are insufferable pronoun-inventing rape-culture-obsessed feministas but also want to bomb Iraq
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Like if you earnestly tried to use this movie to talk up the Air Force to someone today it'd blow up in your face because to anyone who actually does want to bomb Iraq it's a "hypocrite soyboy movie" The campaign has succeeded, the recruiting drive poisoned Yay
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Replying to @arthur_affect @Nymphomachy and
This does make sense. The young men who watch Top Gun, then run to a recruitment office are quite possibly the same ones who watch Captain Marvel and despise it for all the reasons you mentioned. Though the poverty/recruitment angle has been a constant regardless of pop culture.
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