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arthur_affect's profile
Arthur Chu
Arthur Chu
Arthur Chu
Verified account
@arthur_affect

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Arthur ChuVerified account

@arthur_affect

Mad genius, comedian, actor, and freelance voiceover artist broadcasting from the distant shores of Lake Erie (he/him)

Broadview Heights, Ohio
arthur-chu.com
Joined August 2009

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    1. Arthur Chu‏Verified account @arthur_affect 3 Oct 2020
      Replying to @arthur_affect @Nymphomachy and

      And the evidence that ANY of the Ad Council's campaigns actually WORK (whether or not you approve of the cause in question -- it includes wartime propaganda and military recruitment but also public health campaigns, antiracism ads, etc) has always been very sketchy

      1 reply 5 retweets 20 likes
    2. Arthur Chu‏Verified account @arthur_affect 3 Oct 2020
      Replying to @arthur_affect @Nymphomachy and

      It always comes back to "Okay logically there's probably some effect of blasting this stuff at people all the time but the problem is all the data is coming from the people getting paid to tell you you're not wasting your money The principal-agent problem is massive"

      1 reply 3 retweets 23 likes
    3. Arthur Chu‏Verified account @arthur_affect 3 Oct 2020
      Replying to @arthur_affect @Nymphomachy and

      My thesis was a typical college thesis about the idea that these ads are something the professional class felt compelled to create *for their own sake*, as a way of telling a story to themselves about what American values were and what kind of citizens they themselves were

      1 reply 2 retweets 25 likes
    4. Arthur Chu‏Verified account @arthur_affect 3 Oct 2020
      Replying to @arthur_affect @Nymphomachy and

      An industrial-capitalist version of ritual and religion -- whether the ads ever really change anything is almost beside the point, just as the ancients never really did empirical studies if their prayers to the gods actually changed the likelihood of a good harvest

      2 replies 2 retweets 23 likes
    5. Arthur Chu‏Verified account @arthur_affect 3 Oct 2020
      Replying to @arthur_affect @Nymphomachy and

      And that's kind of why I have this attitude about this whole discussion Like if you just fundamentally find it offensive there's pro-military imagery in Captain Marvel then fine, I won't argue with your right to reject it for that reason

      1 reply 2 retweets 24 likes
    6. Arthur Chu‏Verified account @arthur_affect 3 Oct 2020
      Replying to @arthur_affect @Nymphomachy and

      But I'm just not interested in the conversation that "Okay, the Air Force sank resources into it, so as a work of art it's compromised and there's an obvious *real meaning* of the movie that's pro-military and everything else is bullshit" Believe that if you want I guess

      2 replies 2 retweets 27 likes
    7. Arthur Chu‏Verified account @arthur_affect 3 Oct 2020
      Replying to @arthur_affect @Nymphomachy and

      Captain Marvel is telling a certain set of stories, and some of the people who put movie into getting the movie made wanted it to just tell a story that "the Air Force is awesome", just like a movie with Beats by Dre headphones in it is trying to get you to buy those headphones

      1 reply 2 retweets 10 likes
    8. Arthur Chu‏Verified account @arthur_affect 3 Oct 2020
      Replying to @arthur_affect @Nymphomachy and

      But that's not all it is, and for many people likely not even the main thing it is Like I personally seriously doubt Captain Marvel materially moved the needle on Air Force recruitment (*especially* because the "Girl Power" backlash swamped all discourse about the movie)

      1 reply 1 retweet 14 likes
    9. Arthur Chu‏Verified account @arthur_affect 3 Oct 2020
      Replying to @arthur_affect @Nymphomachy and

      Like fuck let's just put it like this If the point of trashing Captain Marvel is to try to stop the Air Force from carrying out its sinister agenda by pointing out that shallow Girl Power feminism is bullshit, it worked You succeeded, give yourself a hand, you won

      1 reply 1 retweet 11 likes
    10. Arthur Chu‏Verified account @arthur_affect 3 Oct 2020
      Replying to @arthur_affect @Nymphomachy and

      At least half the population of the country that has any interest in this topic, one that probably disproportionately covers the demographic that would have any interest in joining the military at all, has watched dozens of YouTube videos about why "Captain Marvel is SJW garbage"

      1 reply 1 retweet 8 likes
      Arthur Chu‏Verified account @arthur_affect 3 Oct 2020
      Replying to @arthur_affect @Nymphomachy and

      That's fully the become the discourse about the movie as the backlash curdled, that it's a movie for "liberal hypocrites" who are insufferable pronoun-inventing rape-culture-obsessed feministas but also want to bomb Iraq

      3:09 AM - 3 Oct 2020
      • 1 Retweet
      • 8 Likes
      • a catherine scorned Horrible Checkers Lad Appreciator Isabel Cooper beachdude ☂️Astramentha Diego Diaz phyphor Arthur Chu
      1 reply 1 retweet 8 likes
        1. New conversation
        2. Arthur Chu‏Verified account @arthur_affect 3 Oct 2020
          Replying to @arthur_affect @Nymphomachy and

          Like if you earnestly tried to use this movie to talk up the Air Force to someone today it'd blow up in your face because to anyone who actually does want to bomb Iraq it's a "hypocrite soyboy movie" The campaign has succeeded, the recruiting drive poisoned Yay

          1 reply 1 retweet 12 likes
        3. A.Z.‏ @TheRealAZJhawks 3 Oct 2020
          Replying to @arthur_affect @Nymphomachy and

          This does make sense. The young men who watch Top Gun, then run to a recruitment office are quite possibly the same ones who watch Captain Marvel and despise it for all the reasons you mentioned. Though the poverty/recruitment angle has been a constant regardless of pop culture.

          0 replies 0 retweets 0 likes
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