All advertising is about convincing people they're incomplete, which is alarmingly easy to do, and tying whatever your selling to an emotion of that seems like it will fill that hole. You don't need to be neutral on the product.
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And the evidence that ANY of the Ad Council's campaigns actually WORK (whether or not you approve of the cause in question -- it includes wartime propaganda and military recruitment but also public health campaigns, antiracism ads, etc) has always been very sketchy
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It always comes back to "Okay logically there's probably some effect of blasting this stuff at people all the time but the problem is all the data is coming from the people getting paid to tell you you're not wasting your money The principal-agent problem is massive"
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